MaryAnne Sannicandro's Blog
Step 1: Do your researchPhotography is an art. Even an untrained eye can tell the difference between photos taken by a professional and those taken by the layperson. But that doesn't mean you can't take photos that will stand out--with a little practice. The first step is to hit the books, or better: the internet. Find some real estate photos that look great to try and emulate. Notice the angles they're taken from and the lighting they use. You'll notice that many photos give a wide view of a room. That's because they're probably taken with a wide-angle or fixed lens. Notice the room setup as well. This will come in handy later when we talk about room staging.
a well-positioned, knowledgeable photographer with an iPhone can take a better shot than an amateur with all the equipment in the world.
Step 2: Know your equipmentEquipment for real estate photography often includes multiple cameras, lenses, lighting fixtures, a tripod, and so on. But a well-positioned, knowledgable photographer with an iPhone can take a better shot than an amateur with all the equipment in the world. In fact, much of real estate photography includes combining images to get the perfect amount of highlights and shadows in the room (this is called HDR photography). If you own an iPhone 6, you'll be happy to learn that it boasts a built-in HDR feature that takes great photos.
Step 3: Room staging mattersHave you ever moved something in a room, say a coffee table or couch, and noticed that the room looked entirely different afterward? The arrangement of objects in a room can make it look breathable and spacious or claustrophobic and stuffy. Staging a room allows you to highlight the best features of the home. If there's something you want buyers to notice first, such as a fireplace, make sure there are no objects in front of it and put it close to the center of the photo. Another important tip for staging a room: remove personal items. You don't want your photos to look like you just happened to walk through someone's home with their children's portraits on the wall and magnets on the refrigerator. These are distracting and can make buyers feel like they're spying rather than envisioning themselves owning the home. Removing picture frames is also an easy way to make a room appear more spacious.
Step 4: Take many photosHave you ever been to a wedding where it seems like the photographer is in several places at once, snapping what appears to be an endless amount of photos? This is something you should emulate with your real estate photography, especially as a beginner. The more photos you take, the more you learn. Plus you'll have a better chance at having a few gems to show off if you take hundreds of pictures. Remember, you're shooting digital, you don't have to worry about wasting film. Just carry an extra SD card for your DSLR camera or upload your photos to a site like Flickr if you're on a smartphone. Taking hundreds of photos isn't an excuse to take poor or unplanned photos. Every time you hold your camera up you should be thinking about framing, lighting, and what you want to show off with that photo. Follow these steps to start taking great photos. And don't forget to share them with us!
For home sellers, maximizing the value of your residence is key. However, it is important to remember the dangers associated with overvaluing your house.
If you overprice your residence, homebuyers may choose to look elsewhere for their dream house. As such, it may take you many weeks, months or years to sell your residence if you fail to price it correctly from the get-go.
So what does it take to avoid the risk of overpricing your home? Here are three tips to help home sellers set a fair price for any residence, in any real estate market, at any time.
1. Review the Housing Market in Your Area.
Spend some time assessing the local housing market – you'll be glad you did. This will enable you to better understand how your home compares to other residences in your city or town so you can price your house accordingly.
Check out the listing prices of homes that currently are available as well as the sold prices of residences that recently were purchased. By doing so, you'll be able to collect a broad assortment of housing market data and use this information to determine the right price for your house.
2. Get Your Home Appraised.
A home appraiser will conduct an in-depth examination of your residence, help you identify problem areas and determine your house's value. That way, you'll be able to enter the real estate market with realistic expectations and set a fair asking price based on your home appraisal.
Furthermore, a home appraisal offers valuable insights into ways that you can improve your home. The assessment will allow you to learn about the pros and cons of your home, and ultimately, determine the best ways to transform your house's weaknesses into strengths.
Don't forget to evaluate your home's interior and exterior as well. Completing home improvement tasks will improve your residence inside and out. Plus, performing home maintenance may allow you to set a higher asking price than you initially expected.
3. Hire an Experienced Real Estate Agent.
Let's face it – navigating the real estate market can be a long, arduous process. Thankfully, real estate agents are available that possess extensive industry experience and know-how, ensuring you can set the right price for your house without delay.
Perhaps best of all, a real estate agent understands the ins and outs of both buyer's and seller's markets. As such, he or she can offer recommendations about how to price your home, enhance your house's interior and exterior and much more.
With the right real estate agent at your disposal, you should have no trouble setting a fair price for your home. In addition, this professional will do whatever it takes to promote your house to the right homebuyers consistently, bolstering your chances of optimizing the value of your residence.
Don't leave anything to chance when you sell your home. Instead, employ a real estate agent, and you can speed up the process of selling your residence.